Alchemy and the Elixer of Life

The concept for our brewery was based on alchemy and the four alchemist elements (earth, air, fire and water).  The main goal of alchemy was to create both gold and the elixir of life. The goal of alchemy was to produce gold. At Aurum Brewery we combine hops, grain, yeast and water to create the best elixir possible.

The logo is based off of the symbol for life and the symbol for gold.  The horseshoe is the alchemist life symbol and a circle with the spike and the two curly shapes is based on a symbol for gold

To read more about the beer designs and the rest of our project, check out my website.